Backed by a growing number of modern facilities and government support, Makkah is set to become a new destination for the MICE tourism industry in Saudi Arabia, according to industry experts.
Traditionally seen as a site for religious travel, Makkah today is attracting a growing number of local companies and government authorities looking to combine their meeting and training requirements with Umrah pilgrimage.
“There are several factors that contribute to the development of MICE tourism in Makkah, one of which is the growing supply of modern venues from new hotels that are opening in the market, equipped with the latest technology,” said Ismail Sirry, general manager of Conrad Makkah Jabal Omar.
“Indeed, since our opening in June, we have seen very strong demand from both the public and private sector to utilize our meeting spaces for weekend meetings, as well as training and development initiatives. We expect this trend to continue growing throughout 2017, with more interest coming from energy companies, as well as banks,” Sirry added. More info